In August 2014, Baltika launched the andmorefashion.com e-store which includes all five Baltika Group brands: Monton, Mosaic, Ivo Nikkolo, Bastion and Baltman.
OKIA provided the solution with user experience (UX) and every detail, view and function of the fashion-themed user interface (UI). The most important thing was to offer the client a quick and convenient shopping experience. This is why we created the single-page shopping cart, convenient navigation functions and search, a log-in function, ‘store availability’ to support the retail channel and a lookbook with a ‘buy now’ function – all these views aim for client convenience, while shopping in the online store and during pre-shopping. The technical partner on the project was Finest Media.
The Baltika online store’s sales grew by 163% during the launch month, while the whole fourth quarter was 107% higher compared to the previous year.
The continuing increase in growth, especially in Estonia, shows the popularity of shopping in the online store and clients’ trust.